How to Change Website Name on Wix: A Journey Through Digital Identity and Creative Freedom

How to Change Website Name on Wix: A Journey Through Digital Identity and Creative Freedom

Changing your website name on Wix is more than just a technical task—it’s an opportunity to redefine your digital identity and explore the creative possibilities of your online presence. Whether you’re rebranding, updating your content, or simply looking for a fresh start, the process of altering your website name can be both exciting and daunting. In this article, we’ll dive deep into the steps, considerations, and creative implications of changing your website name on Wix, while also exploring how this small change can ripple through your entire online strategy.


Why Change Your Website Name?

Before diving into the “how,” it’s important to understand the “why.” Changing your website name is often tied to broader strategic decisions. Here are some common reasons:

  1. Rebranding: Your business or personal brand might have evolved, and your current website name no longer reflects your mission, values, or offerings.
  2. SEO Optimization: A new name could help you target different keywords or improve your search engine rankings.
  3. Market Trends: Staying relevant in a fast-changing digital landscape might require a name that resonates with current trends.
  4. Personal Preference: Sometimes, you just want a change! A new name can breathe fresh life into your website.

Step-by-Step Guide to Changing Your Website Name on Wix

Changing your website name on Wix is a straightforward process, but it’s important to follow each step carefully to avoid disruptions. Here’s how to do it:

1. Log in to Your Wix Account

Access your Wix account and navigate to the dashboard of the website you want to edit.

2. Go to Site Settings

In the dashboard, click on “Settings” in the left-hand menu. This will open a new window with various options.

3. Edit Your Site Name

Under the “Site Settings” tab, you’ll see a field labeled “Site Name.” Click on the pencil icon or the text box to edit the name.

4. Save Your Changes

Once you’ve entered your new website name, click “Save” to apply the changes. Wix will automatically update the name across your site.

5. Update Your Domain (If Necessary)

If your website name is tied to a custom domain, you may need to update your domain settings separately. Go to “Domains” in your Wix dashboard and follow the prompts to make changes.


Creative Considerations When Changing Your Website Name

While the technical process is simple, the creative and strategic aspects of changing your website name require careful thought. Here are some key considerations:

1. Brand Consistency

Your website name should align with your overall brand identity. Consider how the new name fits with your logo, color scheme, and messaging.

2. Audience Perception

Think about how your audience will perceive the change. Will they understand the reason behind it? Will it resonate with them?

3. SEO Impact

A new name can affect your search engine rankings. Research keywords and ensure your new name supports your SEO strategy.

4. Social Media Alignment

If you have social media accounts tied to your website, consider whether you’ll need to update those handles as well.

Before finalizing your new name, check for potential trademark conflicts or legal issues.


The Ripple Effect of a Name Change

Changing your website name isn’t just about updating a few words—it can have a ripple effect across your entire online presence. Here’s how:

1. Email Signatures and Business Cards

If your website name is part of your email signature or printed materials, you’ll need to update these as well.

A name change can affect backlinks and direct traffic. Consider setting up redirects to ensure visitors aren’t lost.

3. Customer Communication

Inform your customers about the change through newsletters, social media posts, or a banner on your website.

4. Analytics and Tracking

Update your analytics tools to reflect the new name and ensure accurate tracking.


FAQs About Changing Your Website Name on Wix

Q1: Will changing my website name affect my SEO?

A: It can, especially if your old name contained keywords. However, with proper redirects and SEO optimization, you can minimize the impact.

Q2: Can I change my website name multiple times?

A: Yes, but frequent changes can confuse your audience and harm your brand consistency. It’s best to choose a name you’re confident in.

Q3: Do I need to update my domain name if I change my website name?

A: Not necessarily. Your website name and domain name can be different, but aligning them can strengthen your brand.

Q4: How do I inform my audience about the name change?

A: Use multiple channels, such as email newsletters, social media, and a notice on your website, to communicate the change effectively.

Q5: Can I revert to my old website name later?

A: Yes, but it’s not recommended unless absolutely necessary. Frequent changes can dilute your brand identity.


Changing your website name on Wix is a powerful way to redefine your online presence. By following the steps outlined above and considering the broader implications, you can ensure a smooth transition and set the stage for continued growth and success. Whether you’re rebranding, optimizing for SEO, or simply exploring new creative possibilities, a well-thought-out name change can be a game-changer for your digital journey.